1. Core Principals
2. What Personal Identifiable Information (PII) do we collect?
When registering, contacting us or filling out a form, as appropriate, you may be asked to enter your name, and email address or other details to help us better serve you and to improve your experience.
3. When do we collect information?
We collect information from you when you subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site. We also collect information when users provide us with feedback on our products or services.
4. How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- to improve our website in order to better serve you.
- to administer a contest, promotion, survey or other site feature.
- to follow up after correspondence (chat or email inquiries)
5. Do we use ‘cookies’?
- to help remember and process the items in the shopping cart.
- to understand and save users’ preferences for future visits.
- to keep track of advertisements.
- to compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
- to monitor performance and analytics
- for authentication, personalization, and security
6. Can I ‘opt out’ of cookies?
Yes. You can set your browser to not accept cookies, but this may limit your ability to use our Services. We currently don’t respond to DNT:1 signals from browsers visiting our Services. You can also opt out of receiving interest-based ads from certain ad networks here.
7. Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
The Website currently uses the following third-party service providers:
Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
9. Third Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
- We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
We, along with third-party vendors, such as Google use first-party cookies (i.e. Google Analytics cookies) and third-party cookies (i.e. DoubleClick cookies) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
11. Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
12. CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
- We collect user email addresses in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at firstname.lastname@example.org and we will promptly remove you from ALL correspondence.
The safety of our customers’ accounts throughout our site is a top priority. As such, we use numerous tools and methods to protect your security from unauthorized access. While we use various technological security methods to protect your information these measures do not guarantee your information will not be accessed, disclosed altered or destroyed by breach of such firewalls and secure server software. While we have methods of protecting your Personal Identification Information (PII), we do not guarantee it’s absolute security. By accessing our site and using our services, you acknowledge that you understand these risks.
15. Contact Information